Evangelism and the success of technology

It seems like the key to success lies in publicizing something. There's a lot of good technology out there, and for it to be considered good, it's got to get everyone casting in their lot with it. That's what separates sites like Wikipedia from some Joe Schmoe who sets up his own Wiki site. That's what sets apart MySpace and Xanga from someone who downloads the LiveJournal software to run on his own server.

So, building a good product seems to be the easy part. These good products themselves are often commoditized, and so the hard part--that which is most crucial to the success of the product--is telling people about it and convincing them to keep on using it.

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December 2, 2010 at 5:21 PM
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