Joshua Go

You've seen them around the web: they're the blocks of text appearing under the headlines, giving you a little more information on what the linked article is about. If the headline didn't tell you enough, the summary or excerpt is supposed to serve as a sort of fall-back mechanism to tell you a little bit more. The websites of such longtime print titans such as The New York Times , The Economist , and The Wall Street Journal tend to have good summaries beneath their headlines. They know how summaries should be written — by hand. They are, after all, the professional producers of such content and have a vested interest in getting that content viewed. Those who are a few steps removed from the production of such content, on the other hand, make it readily apparent that they just don't care. Two of the most surprising offenders are Google and Apple — ironically, two media darlings who appear regularly in feature articles. A quick jaunt over to Google Finance gives us an ...