Tuesday, March 14, 2006

Macro rides on micro

Macro-level views are useless without micro-level material to work with. Suggestions about how to run a company are useless if there is no company to work with. For all the attention that macro-level views get in the business journals, what I personally need to pay attention to now is producing the micro-level stuff that gives the macro-level theorizing a reason to exist.

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